CyberDMG - Multi-Channel Retailing

Multi-Channel Retailing

Multi-channel Retailing from CyberDMG

All current industry knowledge and research points to modern ecommerce businesses needing a seamless multi-channel retail approach that leverages integrations and manages operational information across all channels to reduce redundant costs that companies are dealing with today. Customers demand it and operational efficiencies can only be truly realised with it.

This however demands consolidated retail data and a transaction platform, which few have and which many see as requiring a major operational transformation.

At the heart of solutions from CyberDMG is a pragmatic and flexible approach that minimises impact and maximises the skills and expertise of our client's own people and processes.

CyberDMG believe true multi-channel retail solutions should no longer be seen as the province of the risk taking early adopter, but as a mandate of the empowered, successful 21st century ecommerce business. CyberDMG as part of Digital Marketing Group PLC believes that our unique perspective - marketing, online merchandising, risk and ecommerce support - delivers the ideal combination to realise such solutions for you right now.

Call us today for a no obligation consultation on your multi-channel retailling needs.

What is Multi-channel Retailing?

Retailers have traditionally maintained single departments, offering sales and support via a single mode of customer interaction, like the physical store.

Over time this has expanded to include multiple ways of selling to, engaging and interacting with the customer, primarily via mail, catalogue and telephone.

Why Your Company Should Use Multi-channel Retailing

Multi-channel Solutions

Consumers today use at least three channels when shopping.

Research has found them to spend up to 10 times more, generate 25% to 50% more profit and demonstrate greater loyalty than their single-channel counterparts.

Multi-Channel Visitor Centric eCommerce - a point of view

In recent times, online business has changed to meet the demands and expectations of the growing numbers of online shoppers shifting their pounds from the high street to the internet.

With increasing competition, decreasing customer loyalty and the inevitable effect of the recession, ecommerce businesses must work harder to create the personalised and interactive experience that will persuade consumers to choose their site over others.

Successful ecommerce businesses understand that it's no longer about simply presenting the products they want to sell.

Instead, these businesses place the customer and their needs at the centre of the experience by delivering a cross-channel retailing experience from the customer's perspective. This is no more than today's savvy consumer demands.