CyberDMG's role on the Tomy B2B Project

Brief

• Build a new B2B Extranet to support Tomy's ambitions to grow its customer base and increase future sales by implementing business efficiency
  
  Deliverables

• Replace paper-based order process that required a sales rep visit with a fully automated and secure order processing channel, to quickly process orders and reduce risks of processing errors
• Use e-marketing to communicate with retailers and drive orders
• A user- friendly interface that improves the customer's buying experience
• Tools that allow customers to manage their Tomy accounts
• A facility to capture invaluable customer feedback
• Integration with the TOMY legacy Central Products Database

Scheduled integration from JD Edwards of contracts, pricing, customers, orders

• B2B business rules that allow varied contract terms to be applied (discounted price lists, payment terms, minimum order value) to relevant customer segments
• Technologies used: IBM WebSphere Commerce; Flat file integration to JD Edwards
  
  Results
• Tomy now have a fully automated B2B solution with full online and email marketing capability, which supports a fully automated order process through integration with Tomy systems. The solution provided retailers with the facility to review their account, stock, order and despatch status online. It also enhanced the efficiency of sales representatives; by freeing up the time previously spent processing orders manually, sales representatives can now focus on larger retailers who require more personal support. The delivered solution enhances the Tomy sales team efficiency and greatly increases the speed and accuracy of order processing.