CyberDMG's role on the Clerk & Teller

Brief

• Clerk and Teller is a smart casual British men's clothing brand known for quality and attention to detail. Clerk and Teller previously had a flash based site with no e-commerce functionality.
• Leverage large loyal young customer base to increase cross-channel sale
• Provide a vehicle that enables the acquisition of new customers
• Deliver consistent brand and cross-channel buying experience
• A platform that supports strong and persuasive merchandising

Deliverables

• Business requirements definition and technical solution design
• Front End design and CSS & HTML development to accurately represent the brand to exacting standards
• Development of the E-commerce store utilizing the IBM WebSphere Platform
• Third Party product image utilities including Movies and Carousel's were incorporated to enhance the shopping experience
• Integration with third party provider Bazaarvoice to allow customers to provide product ratings and reviews
• Testing of the Front End as well as the fully integrated solution
• Project governance facilitated by experienced e-commerce Project Managers with a focus on the planning, coordination and the successful delivery of the project

Results

• Online trading presence for the brand
• Increased brand awareness
• Increased sales
• Engaging, interactive and enjoyable buying experience for the customer