Boxfresh

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CyberDMG's role on the Boxfresh Project

Brief

  • Boxfresh is an established brand producing a wide range of footwear and clothing. Boxfresh wanted a site that was down to earth, and appealed to the core customer base, while actively promoting the brand.
  • Leverage the large loyal young customer base to increase cross-channel sales
  • Provide a micro site vehicle that enables the acquisition of new customers
  • Deliver consistent brand and cross channel buying experience
  • A platform that supports strong and persuasive merchandising

Deliverables

  • Business requirements definition and technical solution design
  • Front end design, CSS and HTML development considering usability, accessibility and cross browser compatibility
  • Design of a streamlined checkout flow to minimise basket abandonment
  • E-commerce development of the store utilising the IBM WebSphere Platform
  • Development of marketing features that compliment the core IBM WebSphere Platform
  • Integration to third party suppliers: Scene7, Bibit, Coremetrics and affiliates
  • End to end testing and the facilitation of user acceptance testing
  • Project governance facilitated by experienced e-commerce Project Managers with a focus on the planning, coordination and the successful delivery of the project

Results

  • Online trading presence for the brand
  • Increased brand awareness
  • Increased sales
  • Engaging, interactive and enjoyable buying experience for the customer
Visit Boxfresh.co.uk