CyberDMG's role on the Boxfresh Project

Brief

• Boxfresh is an established brand producing a wide range of footwear and clothing. Boxfresh wanted a site that was down to earth, and appealed to the core customer base, while actively promoting the brand.
• Leverage the large loyal young customer base to increase cross-channel sales
• Provide a micro site vehicle that enables the acquisition of new customers
• Deliver consistent brand and cross channel buying experience
• A platform that supports strong and persuasive merchandising

Deliverables

• Business requirements definition and technical solution design
• Front end design, CSS and HTML development considering usability, accessibility and cross browser compatibility
• Design of a streamlined checkout flow to minimise basket abandonment
• E-commerce development of the store utilising the IBM WebSphere Platform
• Development of marketing features that compliment the core IBM WebSphere Platform
• Integration to third party suppliers: Scene7, Bibit, Coremetrics and affiliates
• End to end testing and the facilitation of user acceptance testing
• Project governance facilitated by experienced e-commerce Project Managers with a focus on the planning, coordination and the successful delivery of the project

Results

• Online trading presence for the brand
• Increased brand awareness
• Increased sales
• Engaging, interactive and enjoyable buying experience for the customer